Cher 3614 Jackson Highway 1969

 

I'm not what anyone would call a big Cher fan, but I've never had anything against her either. I enjoyed her 60s singles with Sonny, and over the years she's put out a string of interesting and enjoyable singles, often shifting styles and genres, and being a consummate performer on stage, film, and video. I like her attitude.

I recently discovered her duet single with Harry Nillson of A Love Like Yours (Don't Come Knocking Every Day), produced by Phil Spector from 1975. It's worth checking out on YouTube. The b-side is Cher doing (Just Enough To Keep Me) Hangin' On, from the 3614 Jackson Highway album. I love the version of A Hangin' On (same song) by Bruce Robison and Kelly Willis on their Our Year record from 2014, and Cher's version is good.

And so, I sought out 3614 Jackson Highway. In 1969, Cher had had a string of unsuccessful singles and had fallen out of favor with the new hip (hippie) music fans, and so she went to Muscle Shoals in an attempt to revive her career. Long story short, it didn't work, although in 1971, Gypsies, Tramps and Thieves would start her 70s revival.

The Jackson Highway record features the hit-making Muscle Shoals rhythm section, a core of great back-up singers, mostly well chosen and trendy cover songs, and production from Tom Dowd and Jerry Wexler. Well-arranged horns and strings embellish a few songs. How could it not be good? Maybe the better question would be How could it not be a hit? 

It was a flop, and Atco dropped her immediately. And it just makes no sense at all, except that the record buying public had decided that Cher just wasn't cool anymore, and so the record didn't sell. 

There's eleven songs, and the first nine all work. She does a perfectly fine For What It's Worth, and the aforementioned Hangin' On is good. Her (Sittin' On) The Dock of the Bay is surprisingly good, taken with a more mellow vibe than Otis Redding. I Walk On Guilded Splinters is another surprise success. There's three Bob Dylan songs (Tonight I'll Be Staying Here With You, I Threw It All Away, Lay Baby Lay), and they all work just fine. Only the last two songs bring the rating down a notch. The awful "stay for the kids" message of Save The Children is pretty bad, and absolutely no one should ever try Do Right Woman, Do Right Man after Aretha Franklin did it. (There's a mixed bag of outtakes on the 2018 CD reissue that mostly add little value.)

Why review a record from 1969 that nobody bought new? Well because it's a good record made by an interesting artist with the inimitable Muscle Shoals rhythm section, and you haven't heard it. I mean, the odds that anyone living today has heard this, other than dyed-in-the-wool Cher fans, is extremely low. But if you are even remotely interested, I'll bet you'll like it.